Hi Diana!
Surprisingly we still earn the most through CD and Download sales (especially the CD part is surprising to us) along with the regular contributions of everyone here at the MLT Club. But in the end it’s a mix of everything that keeps us afloat, really.
We’ve created enough streams to be able to focus on bigger projects which is a liberating feeling and one that has been years in the making. The Club is playing a major part in this and all of you (I am pointing the finger at you, Diana, and everyone reading this ;-)) are quite directly responsible for us being able to do this full time.
YouTube, streaming revenue, ticket sales, merchandise, licensing deals … is all nice when it happens but the MLT Club and music sales make the lion’s share.
It paid off to think outside the box here, and while it’s a lot of work it’s also so incredibly fun and satisfying to make our own journey happen in that way, also financially speaking 🙂